Throughout the month of October, the NFL will support Breast Cancer Awareness Month with their third-annual national breast cancer screening reminder and fundraising campaign.

Beginning with games this weekend and continuing throughout all games played during October, players will use pink equipment — including cleats, wristbands, gloves, sideline caps, helmet decals, captains’ patches, chin straps and shoelaces. Additionally, game balls will feature pink ribbon decals and special commemorative coins will be used for the opening toss.

On the sidelines, look for coaches and other team personnel to be wearing pink ribbons. Officials will use pink caps, wristbands and whistles.