The National Football League and the NFL Players Association jointly pledged $1 million to the American Red Cross to aid in relief and recovery efforts in the northeast to assist those impacted by Hurricane Sandy, Commissioner Roger Goodell and NFLPA Executive Director DeMaurice Smith announced today.

In addition, the NFL and its network television partners will run pregame and in-game messages and mentions to promote donations during this weekend’s games, beginning tonight with Thursday Night Football.

“We are pleased that NFL owners and players have joined together once again to support communities and families impacted by Hurricane Sandy,” Goodell and Smith said in a joint statement. “This contribution on behalf of all 32 clubs and players throughout the league will help the American Red Cross assist people in need in the affected areas. We salute the dedication of those who have been working so hard on the rescue, relief and recovery effort.”