The Denver Broncos have announced a partnership with Buick and GMC to make the local dealers official partners of the organization.

Buick and GMC will have significant brand presence at Sports Authority Field at Mile High, including naming rights to the stadium parking lots, in addition to being featured on the Broncos’ practice jerseys.

“The Denver Broncos are thrilled to align with Buick and GMC, adding these historic brands to our family of corporate partners,” Broncos Senior Vice President of Business Development Mac Freeman said. “It’s going to be an exciting season and we are grateful and proud to announce this affiliation.”