As part of the NFL and NFL Players Association’s support of October’s National Breast Cancer Awareness Month, the league has launched a breast cancer screening initiative and fundraising campaign.

Each team throughout the league will commemorate the initiative during its first home game of the month. For Denver, that night is the Sunday night nationally televised game against the New Orleans Saints.

There will be stadium-wide pink pompoms, and the celebrated survivors will enjoy a pink champagne celebration during pregame, and will also be honored during a halftime recognition tribute. ZTA will also be on hand distributing game day programs and pink ribbons.