There was an NFL call on ratings Thursday afternoon, with Erich Schubert, Broncos Media Relations Coordinator, taking part. Erich gave me some great notes on that call, and this is the sharing of Erich’s notes.
Everybody always knows and admits that the NFL is big, but do people really know what big is? Or, what I really mean, is what “BIG” is?
Even though normal broadcast programming has been in decline over the last seven years, the NFL and sports in general have not been susceptible to this because audiences still want to watch sports live.
FOX, NBC, ESPN and NFLN all set viewership records last year while CBS had the highest average viewership since 1993. Imagine. The highest viewership for CBS in 16 years!
The 2009 draft had higher ratings than NBA and NHL players, MLB and NASCAR; with the first two rounds coming to prime time this year, look for those ratings to spike like a bad singer’s hairdo.
Super Bowl XLIV (44 to those who don’t know Latin) was the most viewed program in U.S. history, attracted a larger total audience than the combined viewership/audiences of the 2009 Stanley Cup final (game seven), the 2009 NBA finals (game five), the 2009 World Series (game six) and the 2010 NASCAR Daytona 500.
Denver is one of 12 NFL markets in which NFL programming ranked number one in all 17 weeks during the regular season-no surprise to Broncophiles, but a reminder to us all.
And here’s one straight from an ESPN Sports Poll: the Denver Broncos rank as America’s ninth favorite pro sports (the sixth favorite NFL team), despite not placing a player in the top 10 list of America’s favorite athletes. That number nine ranking is up for the Broncos from number 13 is 2007 and number 11 in 2008, again according to figures from the Nielsen survey.
The NFL teams ranked above Denver are: Dallas, Pittsburgh, Green Bay, New England, and Indianapolis, with Denver sixth in the NFL, ninth overall. The New York Yankees (third overall behind Cowboys and Steelers), Las Angeles Lakers (fourth overall) and Boston Red Sox (eight overall) are the only non-NFL teams ranked ahead of the Broncos.
Some great research that shows us all, one more time, what BIG is.