In my four decades working in professional sports public relations, one of my favorite things is watching my team be part of “the big story,” the one that commands national attention and focuses the interest of all the newspapers, electronic media, fan sites and sports bars on Denver.
For fans as well, this is an exciting aspect of the games we follow.
For four straight NFL offseasons, the Denver Broncos have produced arguably the biggest story of the year.
Now, other PR people in other cities might argue this, but I think the following passes the taste test of commanding offseason storylines.
In 2010, the Broncos made the biggest splash in the draft with the dramatic and very much debated selection of Tim Tebow in the first round.
While debate has persisted from before the draft until this day–from the University of Florida to the Denver Broncos and now to the New York Jets—about his ability to pass at the standard NFL level, there can be no question whatsoever about his popularity or commitment to social values. He became an international phenomenon, and was a really big story that kept the Broncos national.
In 2011 the big story was not about a current player but about one of the absolute greatest players of all time. It was all about John Elway taking the gigantic step from legend on the playing field to being in command of the entire football wing of the Broncos with his appointment as Executive Vice President of Football Operations.