Recently I was reading an article in Advertising Age, in which recent surveys were cited stating that people want information, lots of it, fast, and—they do not care what the source of that info is.
Thus, it is not the model of a decade or 20 years ago, in which newspapers and radio/TV stood as the virtual only sources of news and information.
We all realize that while those mediums remain very viable, Internet sources are now often the first places people go for news, opinion, and even entertainment options.
With that in mind, and trying to stay up on technology (and that is hard to do these days), the Denver Broncos now are entering the Twitter age.
And so I thought that I should as well.
Once training camp begins in late July each of us is here every day, unless we are at the stadium (same thing), there is always activity of one form or another, information moves and changes quickly, and we can update the Twitter service with tweets several times a day, just a line or two as to what is happening here.
That is going to be my goal, and that of the Web site.
We invite you to sign up and follow along. You can follow my Twitter at twitter.com/broncos_sacco/, the Web site at twitter.com/denver_broncos/, and fellow blogger Gray Caldwell at twitter.com/gray_dbdotcom/.
When it comes to the Denver Broncos, there is no place closer to the action than team headquarters, and we hope to be as aggressive as possible in providing information for our legions of fans, the best in the National Football League.
We’ll see how it all grows and develops, but it all starts at the beginning, and that part of the process is underway.