As part of the head coaching search for the Denver Broncos the team is making regular announcements on social media site Twitter and making aggressive use of material on DenverBroncos.com as well.
Executive Vice President of Football Operations John Elway began his Twitter site last Wednesday after the announcement of his hire and has more than 28,000 followers as of this writing.
That total ranks eighth in an informal list of sports executives — non-athletes — at this time, and certainly there is no argument with the great growth potential that John Elway’s name carries.
This is all part of a pattern of the team trying to be as open and communicative as possible directly with our fans, in addition to the great work done regularly by the mainstream media such as newspapers, radio and television.
This has happened so fast for the Broncos, it is amazing, but not so when you look at it within the framework of the position that social media has quickly reached in our entire society.
Seven notable sports executives with more Twitter followers than Elway include:
- John Calipari, University of Kentucky Head Basketball Coach (1,115,288 followers)
- Pete Carroll, Seattle Seahawks Head Coach (439,926 followers)
- Jim Harbaugh, San Francisco 49ers Head Coach (357,009 followers)
- Mark Cuban, Dallas Mavericks Owner (290,666 followers)
- Roger Goodell, NFL Commissioner (102,605 followers)
- Drew Rosenhaus, NFL Agent (56,611 followers)
- Jeanie Buss, Executive Vice President of the Los Angeles Lakers (34,817 followers)
When John was approached about being on Twitter by the public relations department, he felt it would be an excellent way to reach out to our fans directly in the most personal way.
It has certainly proven to be that, and more, frankly, as the Broncos’ aggressiveness in the social media spectrum has been noticed throughout the league in both team and media circles, with the comments being very favorable regarding the openness which John Elway and the Broncos are showing.
It is a new era, and the Broncos are once again delighted to be at the forefront in this regard.