As part of the head coaching search for the Denver Broncos the team is making regular announcements on social media site Twitter and making aggressive use of material on DenverBroncos.com as well.
Executive Vice President of Football Operations John Elway began his Twitter site last Wednesday after the announcement of his hire and has more than 28,000 followers as of this writing.
That total ranks eighth in an informal list of sports executives — non-athletes — at this time, and certainly there is no argument with the great growth potential that John Elway’s name carries.
This is all part of a pattern of the team trying to be as open and communicative as possible directly with our fans, in addition to the great work done regularly by the mainstream media such as newspapers, radio and television.
This has happened so fast for the Broncos, it is amazing, but not so when you look at it within the framework of the position that social media has quickly reached in our entire society.
Seven notable sports executives with more Twitter followers than Elway include:
- John Calipari, University of Kentucky Head Basketball Coach (1,115,288 followers)
- Pete Carroll, Seattle Seahawks Head Coach (439,926 followers)
- Jim Harbaugh, San Francisco 49ers Head Coach (357,009 followers)
- Mark Cuban, Dallas Mavericks Owner (290,666 followers)
- Roger Goodell, NFL Commissioner (102,605 followers)
- Drew Rosenhaus, NFL Agent (56,611 followers)
- Jeanie Buss, Executive Vice President of the Los Angeles Lakers (34,817 followers)
When John was approached about being on Twitter by the public relations department, he felt it would be an excellent way to reach out to our fans directly in the most personal way.
It has certainly proven to be that, and more, frankly, as the Broncos’ aggressiveness in the social media spectrum has been noticed throughout the league in both team and media circles, with the comments being very favorable regarding the openness which John Elway and the Broncos are showing.
It is a new era, and the Broncos are once again delighted to be at the forefront in this regard.
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Tags: Jim Saccomano, John Elway, Twitter
Great post Jim,and a Big Mile High Salute to John Elway for caring about the fans,I knew he was the man for the job!
Finally,we the Bronco fans aren’t left in the dark!
Thanks Jim for the post!
It truely was amazing when the word “transparency” was brought to life during Mr. Elway’s press conference on just how transparent the search for a head coach has been.
You can see and feel the communication the organization is wanting to have with it’s fan base.
Possibly more importantly is the effect of saying what you are going to do and then immediately follow through with it!
Amazing!
GO GET EM’ BOYS!
Good days ahead for Bronco`s and the fans. YES!!
Nice Post,
I am a follower of JE on twitter…now im rarely(pretty much never) on twitter but I like the approach. I think this new and open broncos is what we needed. Its the exact opposite of the closed off McD era. Which in my opinion just made fans worry cuz they never knew what was going on or what could happen next. We still don’t know everything now, but at least we know as much as they can reveal without giving to much away. I like the new personal approach. I like the new checks and balances in the front office and overall excited about the future. TRB out…
ps: Fewell sounded like he totally listened to JE’s press conference but it was nice to hear him agree non the less. At least we know he does his homework. KC is considering Mike McCoy as thier new OC so looks like he maybe gone soon.
The Denver Bronco`s fans are very smart. You just can`t put the fans in the dark like McD did. What really irratated me was whenever a Bronco player got hurt and we the fans wanted to know the scoop, the extent of the injury, we where all left in the dark because of his stupid ME ME ME ARROGANCE. But no more. Those days are over, thank God. This is also about the FANS. And John Elway is a WISE MAN. He knows whats important. THANKS JOHN AND COMPANY. I FEEL APPRICIATED!
@ TRB… ya it did sound like Fewell listened… but he also sounded like he was very excite about being a part of this kind of rebuild. just seemed like he was in total agreement with elway as to the way he wanted to do things! ….. he is my new front runner!!
Doesn’t take long for good things to start happening when Elway walks in the building.
failey looked pretty good tonight. Hes not Suh but he looked good.
Keep the fans informed WHAT A GREAT IDEAL/CONCEPT, since we pay for everything
Thanks again John
I thought McD sounded just like Shanahan in regards to injuries. And both highly irritated me.
@tnalaen66: Fairley did show that he was capable of dominating in a big game. So much that he has turned my attention away from P.Peterson (LSU) as the number 2 over-all selection in the 2011 NFL draft. I wish there was a way for the Broncos to draft them both. That would be outstanding.
As a Bronco fan I am enjoying all the information that is being released to us. It’s to me a ray of sunshine that is the dark cloud McDaniels brought here. Thanks John for coming back and helping our team get back to elite status in the NFL again. Just get a guy who understands this team, the culture of our team, and can coach all three units. GO BRONCOS!!!! AND A HUGE MILE HIGH SALUTE TO YOU JOHN!!!!!
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