Once upon a time we depended on the morning newspaper, the afternoon newspaper, the TV news at 5 and 10 p.m., and some occasional radio information as our news sources.

How things have changed in the last two decades.

The standard sources still exist, to be sure, and they are as aggressive in the pursuit of information as ever.

But radio now has more talk shows than anyone can count — and that’s just in one city.

Television newscasts — the five and ten — have been joined by the 5 a.m., 6 a.m. 7 a.m., 12 noon, 4 p.m., 6 p.m broadcasts, to say nothing of the local stations now competing with dozens of networks, many of which are 24 hours a day.

And that’s before we consider the Internet.  

Every newspaper, radio, and TV station has its own web site, meaning the news is available literally as soon as it is out there.

But those sites are joined by others, many of which I think are far better, involving special interest.

You are reading a special interest web site right now.

The Denver Broncos web site is the single most complete, most informative, and most accurate (yes, most accurate) source of news available about the team. 

It is being contributed to, edited, and updated at virtually all hours of the day.

It features live TV features, and live streaming of press conferences.  Frankly, a Bronco fan out of state is making a very poor choice if he/she chooses a standard journalism site for the most rapidly delivered and complete information on this team.  My job is to monitor all of them, and none compares with what we do ourselves.

This is not said to trash the other sources, just to point out that as a special interest site, every moment of time and energy is spent on Broncos information, hence it is, in my opinion, better.

And there are thousands of sites just like this one, being managed by companies eager to promote their products or by individuals anxious to express their own voices and views.

Each of these is not equal to the other; it remains up to the reader to sift through all this stuff and find the best sources, relative to the individual’s needs and desires.

But the individual voice cannot be dismissed, either.

Especially not in a country that prizes individual rights and freedoms like no other in the history of planet Earth.

This is the single most creative and dymanic period of information dissemination since mankind learned to read, understand and digest information on a large scale.

It is not that hard to tell when we are reading the straight stuff.  If someone is wrong often enough, we dismiss that source.

But if someone is first, fast, and best, we go back there again.

Until next time, thanks for reading this one.

Tags: DenverBroncos.com, Media

This entry was posted on Friday, September 14th, 2007 at 10:31 am and is filed under Jim Saccomano. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.