We have always tried to keep the Denver Broncos at the forefront of everything technological. In the world of information dissemination, I don’t think you ever want to watch the information train pull out of the depot without having a seat.
In fact, why take a seat when you can build your own car on the train?

The Broncos’ public relations department has been among the most aggressive in embracing developing technology and social media, as has been well documented previously.

Now, the Denver Broncos have today taken another step, becoming the first franchise in college or professional sports to launch an online historical database on our media website to encompass every season since the team’s inception as an original American Football League charter franchise in 1960.

The database, which can be accessed by visiting http://media.denverbroncos.com/history, includes digitalized and bookmarked media guides from each year as well as game books (game play-by-plays), flip cards and other related materials from every game in Broncos history, which began in 1960.

This historical database was the brainchild of Broncos Media Relations Coordinator Erich Schubert, under the supervision of Executive Director of Media Relations Patrick Smyth. It is accessible to media and fans. No registration or login is required, and each entity on the site can be viewed or downloaded in PDF format.

The database was conceptualized and initiated by Schubert, with a great amount of work done by Digital Media Coordinator Stuart Zaas and contributions as well by Broncos PR interns Cydney Ricker and Alex Kaufman.

This allows for everyone to have free 24-hour access to Broncos historical information that would otherwise not be available without digging deep into forgotten file cabinets holding faded paper documents that recorded the early years of the team, as well as much more recent information that can seem just as far removed if it happens to be the middle of the night when a key question arises.

This is a huge step on the information highway for all working media and for the team’s legions of fans as well, and credit goes out to all mentioned above for carrying out the most extensive online historical database project in pro team history.

Tags: historical database, History, Jim Saccomano, Media, media guides

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