NFL football in particular and football in general is bigger than ever in every way, certainly beginning with the all-important category of fan interest.

Last week one of the USA TODAY Snapshots (a quick poll of readers which the paper does daily, on a variety of topics) asked the question, “What is America’s favorite sport?”

Here is exactly how the responses appeared in USA TODAY:

Pro Football 35%

Pro Baseball 16%

College Football 12%

Auto Racing 9%

Pro Men’s Basketball 5%

It’s one of those things that we in the business take for granted, but those are somber numbers to look at. Basically, Americans have indicated that for 47% of us, the sport of football is the nation’s favorite.

This is something that we are proud of and do not take for granted here at the Denver Broncos.

Our web site, on which you are reading this blog, is the most highly visited web site for football stories and information in the Rocky Mountain time zone, including all media web sites.

But we have to provide value, worth and innovation to keep those numbers high, and we plan to be very aggressive in doing just that in 2010. In fact, our goal is a high growth number for the new season.

The publication “Advertising Age” recently stated that Americans want information fast, they hope it is accurate, and they do not care where they get it – that is, they are not only not exclusively reliant on traditional sources like newspapers and TV, but they go to a lot of places for this info, and they return to those which provide what they want most often.

Eighty-eight percent of Americans say they visit multiple media sites for information daily, and team web sites are very high among the most frequently visited.

I think 2010 will show more than ever that DenverBroncos.com is the place to get Broncos news fastest, and in the highest volume.

It is worth noting that the above poll did not allow for high school football as a favorite, and many would say they choose the prep game over both the NFL and colleges, so that total popularity figure lurches toward 50% of the nation in total numbers.

One of the challenges we have in maintaining popularity for our game (and our web site) is to embrace change and innovation, particularly in the areas of information technology.

Stay tuned and keep watching and reading, it’s going to be a very exciting year for the Broncos in 2010.

Tags: 2010 Season, Football, technology

This entry was posted on Tuesday, March 30th, 2010 at 11:46 am and is filed under Jim Saccomano. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.