Here’s how I read it. Now that Mike Shanahan is gone and McDaniels has spent time with Elway, the coach wants the old quarterback as an involved observer. The Broncos’ front office would like to use John in helping market the team, which could use some of the old Elway magic. In truth, John was probably responsible for the current stadium – not only because of the two Super Bowls, but he was the out-front guy before the election to pass a tax to get the stadium constructed. It genuinely is The Stadium John Built. So I don’t understand why Bowlen, or the city, doesn’t put a sculpture of him out front. I don’t get it, and people here shouldn’t accept that snub. Ticket sales are declining in the club level and luxury boxes. The Broncos are no longer as popular as they were in town, for obvious reasons.

The last two sentences should come as a revelation to all the ones here who keep thinking the Broncos have absolutely no financial issues, that every thing is rosy since they have sold out for 40 years, etc, etc, etc… The reality of things is not always what it appears to be on the surface, Woody is right on this one, the Broncos are no longer as popular and they are not the money making machine they used to be, hence the drafting Tebow as I always thought was a great marketing move from Bowlen and bringing Elway in to help market the team would be for the same end, MONEY.

REMEMBER, WHETHER WE LIKE IT OR NOT, IT’S ALL ALWAYS ABOUT MONEY.

Now if Bowlen could only remember that by winning championships, money flows in like nobody’s business, but to do that you have to spend money on your players, so in a perfect world, Pat sells 20% of Bronco shares to John, uses the cash inflow to pay the good players so we can keep them so we can start winning championships again, then the money flows in like it used to, and everybody is happy, specially I, LOL.

http://www.nfl.com/videos/nfl-network-total-access/09000d5d818eac1d/McNabb-courting-Jackson

did i hear right? the denver broncos are interested?