Throughout the month of October, the NFL will support Breast Cancer Awareness Month with their third-annual national breast cancer screening reminder and fundraising campaign.
Beginning with games this weekend and continuing throughout all games played during October, players will use pink equipment — including cleats, wristbands, gloves, sideline caps, helmet decals, captains’ patches, chin straps and shoelaces. Additionally, game balls will feature pink ribbon decals and special commemorative coins will be used for the opening toss.
On the sidelines, look for coaches and other team personnel to be wearing pink ribbons. Officials will use pink caps, wristbands and whistles.
Elsewhere around the field, pink ribbon stencils and wall banners will be featured at each stadium, along with pink goal post padding in the end zones. Cheerleaders will also support the cause with pink track jackets.
Game-worn pink merchandise and footballs will be autographed and auctioned at NFL Auction. All of the proceeds from those auctions will benefit the American Cancer Society and team charities.
In 2010, the NFL and its players combined to raise more than $1 million for the American Cancer Society. The pink merchandise will also be available for purchase at www.NFLShop.com and in stadium retail stores, with a portion of those proceeds going toward breast cancer charities as well.