While most of Denver was still asleep, Devon Keyes (pictured above) was already waiting in line outside the Broncos Team Store at Sports Authority Field at Mile High.
The new Nike Denver Broncos jerseys went on sale at 6 a.m. and Keyes wanted to make sure he was the first person to get one.
You had to get up pretty early this morning if you wanted that honor, and Keyes did just that. He arrived at the Team Store at 3:45 a.m. — two hours and 15 minutes before the store opened.
“I’m here because I want the first Von Miller jersey,” Keyes said. “It’s bragging rights, mostly.”
Despite already owning two Von Miller jerseys — including an orange one — Keyes wanted to stay official, so with the NFL switching to Nike, he’s doing the same.
Thursday marked the first opportunity for fans to get their hands on the new Peyton Manning Broncos jerseys. Chris Hitchcock arrived at 4 a.m., and after two hours of waiting, he became the first person purchase a Nike Manning jersey.
“There’s just something about being first,” Hitchcock said. “There’s a mystique about it — bragging rights. I can tell all my friends that I’m the first to own the Nike Manning jersey.”
Hitchcock, who is a Broncos season ticket holder, estimates that he already has a dozen Broncos jerseys at home. He said that it was worth waking up early to be the first person to buy a Nike Manning jersey.
“That’s the point, you want to be first,” he said. “There’s something about that that just makes it special.
Scott Franklin, the director of merchandising at the Team Store said that they were expecting several hundred people to come through the store on the first day that the new Nike jerseys were available. He said that the store had about four times as many staff members on hand than usual to accommodate the customers.
Franklin expected the Manning jerseys to be the hot item on the first day of sales.
“That’s the one we’ve been getting calls about ever since he signed,” he said. “The Nike ones are what they want because everybody knows now that we’re going to Nike and going to orange for home games.”
Currently the store is selling Nike men’s replica jerseys of Champ Bailey, Knowshon Moreno, Manning and Miller. They expect to get women’s and youth sizes in later today and authentic Nike jerseys will come in July.
The Team Store and Sports Authority Field will be open until 6 p.m. today before resuming its normal weekday hours of 10 a.m. – 6.p.m. Monday-Friday and 10 a.m. – 5 p.m. on Saturday. The Broncos Store at Dove Valley is open 10 a.m. – 5 p.m. weekdays and 10 a.m. – 3 p.m. on Saturdays. Nike Jerseys will be available at the Dove Valley Store beginning at 10 a.m. today.
Click here for a photo gallery of this morning’s event.