95 players have enrolled in the NFL Business Management and Entrepreneurial Program, and among those 95 are two Broncos — Herana-Daze Jones and Tyler Polumbus.
The program works with four prestigious universities — the Harvard Business School, the Kellogg School of Management at Northwestern University, the Stanford Graduate School of Business and the Wharton School of the University of Pennsylvania — as part of an ongoing NFL-NFLPA initiative to assist players in preparing for their post-playing careers. Since the program’s 2005 inception, 407 players have participated in sessions at the four business schools.
Players must complete an application process in order to attend the program, and enrollment criteria includes level of education; professional business experience; interest in starting, owning, or managing a business; and leadership and community involvement.
Jones will attend the workshop at the Kellogg School of Management at Northwestern, which focuses on developing and selling a brand and evaluating franchise opportunities. This program provides a foundation for recognizing sound marketing plans and preparing players to ask key questions when analyzing opportunities.
Polumbus, on the other hand, will take part in the workshop at the Stanford Graduate School of Business. The goal of that program is to broaden a player’s understanding of how to evaluate business opportunities in general and in the sports industry specifically. The program consists of lectures, case studies, and discussion groups to illustrate the broad opportunities in the sporting industry and other industries.
Former Broncos Ed McCaffrey and John Lynch will take part in the programs as well, attending the workshops at Harvard and the Wharton School, respectively.
– Adam Zinser, DenverBroncos.com