Thousands of Broncos fans who entered Sports Authority Field at Mile High several hours prior to Saturday’s Summer Scrimmage were treated to a sneak peek at the approximately $30 million in stadium renovations that were undertaken in the offseason.
Fans were greeted by the dazzling, high-definition display of the upgraded scoreboard – which now fully measures 220 feet long by 40 feet high – and grooved to pre-scrimmage music pumped out of the stadium’s new sound system.
“Aside from winning games, (Broncos Owner and Chief Executive Officer) Pat Bowlen’s top priority is improving the fan experience,” Broncos Senior Vice President of Business Development Mac Freeman said to the media during a tour of the stadium.
Freeman noted that the Broncos’ scoreboard display now is the third largest in the NFL.
The scoreboard upgrades – as well as the two new HD video displays above the stadium’s north end zone – will provide fans with more stats, more red zone coverage, more highlights, improved instant replay coverage and more interactive content that will enhance the fan experience.
The LED ribbon board that runs around the fascia of the stadium has also been upgraded and will provide stats, increased sponsor visibility and other entertainment content.
All of the sound system technology and processing has been upgraded, and speakers have been reinstalled on the concourses.
Finally, fans will see significant enhancements in cellular and WiFi coverage for the 2013 season.
“I think we have a great building,” Broncos President Joe Ellis said in April. “Sight lines are great. It’s a lot of people — 77,000 seats, actually, if you add them all up. So, to be able to provide every one of those people with a great experience is a tall order each and every week, but our building is very serviceable and very manageable to get around for people. I think we’re very, very lucky to have it and to be able to play in it.”