
As part of the NFL and NFL Players Association’s support of October’s National Breast Cancer Awareness Month, the league has launched a breast cancer screening initiative and fundraising campaign.
Each team throughout the league will commemorate the initiative during its first home game of the month. For Denver, that night is the Sunday night nationally televised game against the New Orleans Saints.
There will be stadium-wide pink pompoms, and the celebrated survivors will enjoy a pink champagne celebration during pregame, and will also be honored during a halftime recognition tribute. ZTA will also be on hand distributing game day programs and pink ribbons.
Here is a look at the cleats that some players will wear for the game.
Along with the American Cancer Society, a partner in the initiative, which is called “A Crucial Catch: Annual Screening Saves Lives,” the goal is to remind women 40 and older of how important it is to have an annual mammogram. This is the fourth year of this initiative.
So far, more than $3 million has been raised for the American Cancer Society, with most of the money coming from retail sales of pink items and on NFL Auction. The money A Crucial Catch raises this year will support the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. This program will provide reach out to and offer screenings for women in the following NFL markets: Atlanta, Baltimore, New England, Charlotte, Chicago, Cleveland, Denver, Detroit, Indianapolis, Jacksonville, Kansas City, New Orleans, New York, Philadelphia, Pittsburgh, Seattle and Washington, DC.
This year’s breast cancer awareness games will feature game balls with pink decals, pink cleats, wristbands, gloves and other player equipment, pink coins for the game toss and breast cancer awareness pompoms, shirts and wristbands for cheerleaders. Players will also autograph their game-worn merchandise and auction it at NFL Auction, with proceeds benefiting the American Cancer Society.

It’s really nice that the NFL raises money for charity. Or makes people “aware” that breast cancer exists. But why do they have to force the players to wear pink? It just looks about as wrong as it can. I wish they could figure out a different way to promote awareness than to assault our eyes with the worst color ever.
If they go to a pink football…that will be crossing the line!!!
Wow! Went to the Bronco game this last weekend eight rows from the field at the 40 yard line behind the Bronco bench. You can hear Manning talking to the players which you should for 150.00 a pop. It would be nice to have those seats all the time.
It was starting to look and feel like the old Mile High with all the Orange…Luv it!!! and what a great time giving faider fans the business.
Much closer game this coming weekend!
Broncos: 34
Patriots: 30
Get all you need for Breast Cancer Awareness Month here:
http://shop.denverbroncos.com/Denver_Broncos_Breast_Cancer_Awareness
and, yes, horsepower1, there are pink footballs