As part of the NFL and NFL Players Association’s support of October’s National Breast Cancer Awareness Month, the league has launched a breast cancer screening initiative and fundraising campaign.
Each team throughout the league will commemorate the initiative during its first home game of the month. For Denver, that night is the Sunday night nationally televised game against the New Orleans Saints.
There will be stadium-wide pink pompoms, and the celebrated survivors will enjoy a pink champagne celebration during pregame, and will also be honored during a halftime recognition tribute. ZTA will also be on hand distributing game day programs and pink ribbons.
Here is a look at the cleats that some players will wear for the game.
Along with the American Cancer Society, a partner in the initiative, which is called “A Crucial Catch: Annual Screening Saves Lives,” the goal is to remind women 40 and older of how important it is to have an annual mammogram. This is the fourth year of this initiative.
So far, more than $3 million has been raised for the American Cancer Society, with most of the money coming from retail sales of pink items and on NFL Auction. The money A Crucial Catch raises this year will support the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. This program will provide reach out to and offer screenings for women in the following NFL markets: Atlanta, Baltimore, New England, Charlotte, Chicago, Cleveland, Denver, Detroit, Indianapolis, Jacksonville, Kansas City, New Orleans, New York, Philadelphia, Pittsburgh, Seattle and Washington, DC.
This year’s breast cancer awareness games will feature game balls with pink decals, pink cleats, wristbands, gloves and other player equipment, pink coins for the game toss and breast cancer awareness pompoms, shirts and wristbands for cheerleaders. Players will also autograph their game-worn merchandise and auction it at NFL Auction, with proceeds benefiting the American Cancer Society.