About Jim

Jim Saccomano in 2008 is in his 31st year with the Denver Broncos, his seventh as vice president and his 27th directing all team public relations efforts.  Prior to becoming a vice president, Saccomano was Senior Director from 1997-2001.

Saccomano serves as the club’s primary spokesman and supervises a staff of four full-time and 40 game-day individuals in the formulation and implementation of all media activities for the pro football team.

In his three decades with the Broncos he has coordinated all of the Broncos public relations efforts, locally, nationally, and internationally, and in this capacity has worked on Super Bowls XXI, XXII, XIV, and the World Championship Super Bowls XXXII and XXXIII.  In addition to his five Broncos Super Bowls, he has worked for the National Football League’s public relations staff at 19 additional Super Bowls, and for 12 games has been designated by the league as a co-captain of the NFL’s Super Bowl PR staff.

Saccomano oversees the publication of various team publications and works very closely with NFL Films in the production of all team-related videos used in TV shows, movie theaters, speaking engagements and public service announcements.

He was named as the American Football Conference PR Director for the 1989 Pro Bowl Game in Honolulu.  He also was named to fill that role in 1987 and 1988 but was unable to work the game due to Bronco Super Bowl commitments.

In 1990 Saccomano and his staff were honored as the first recipient of the Pro Football Writers of America’s Pete Rozelle Award as the NFL’s outstanding public relations staff.

In 1998 he was named winner of the Charlie Callahan Award for Public Relations from the Football News.

He has served as chairman of numerous NFL PR committees as well as the AFC Western Division PR directors committee,.  Saccomano also belongs to the Football Writers Association of America.  He has chaired the NFL’s media relations and international committees and has served on the league’s postseason, radio-television, and special projects committees as well.

In his tenure with the Broncos, Denver has had one of the NFL’s highest total number of players to receive honors from press associations, including several who have been named as national award winners.

He pioneered the use of the fourth quarter comeback statistics, in conjunction with the career of future Hall of Fame quarterback John Elway, and also was the first NFL PR director to make significant use of red zone, field position and other miscellaneous statistics in his weekly press release, dating back to the 1981 season.

A Denver native and honors graduate of Metropolitan State College (B.A., 1970), he also has a master’s degree in journalism from the University of Colorado (1977).  Saccomano is Chairman of the Colorado Sports Hall of Fame and serves on the Colorado Press Association Foundation Board, and has served on the Denver Chamber of Commerce Metro Sports Committee as well.

Saccomano was named as Metropolitan State College’s Alumnus of the Year for 1983.  Prior to joining the Broncos in 1978, he worked for three years as the  Director of Public Relations for the Denver Bears baseball team in the American
Association, which won the Triple-A American Association championship in 1977.

Saccomano is a Vietnam-era veteran of the United States Army (1970-72).  Prior to working in professional sports, he spent four years in Denver broadcasting as a sports reporter.

Jim and his wife, Jo Ann, have two children, Jennifer and Jeffrey, and one grandson, Lucas.