Jim Saccomano in 2011 is in his 34th year with the Denver Broncos, his 10th overall as a Vice President and his second in his current role. He has spent 30 total years directly supervising all team public relations efforts. He was Vice President of Public Relations for eight years prior to assuming his present title, and before becoming a Vice President Saccomano was Senior Director from 1997-2001.
His role now is a broader one in which he supervises the media relations department and the football content of the team’s web site at a macro level, while continuing to have an advisory role with management in all public relations matters. He represents the Broncos on various boards, including those of the National Football Foundation/Colorado Chapter and the Colorado Sports Hall of Fame.
The longest tenured pro sports administrator in Colorado sports history, Saccomano has received numerous regional and national honors.
Most recently, in 2010 he was given a Lifetime Achievement Award by the Sons of Italy fraternal organization, as well as being named to the Colorado Italian-American Hall of Fame (selected by Andiamo! newspaper and the Italian American Business Association of Greater Denver) that same year.
In his four decades with the Broncos he has coordinated all of the Broncos
public relations efforts locally, nationally, and internationally, and in this capacity worked on Super Bowls XXI, XXII, XIV, and the World Championship Super Bowls XXXII and XXXIII.
In addition to his five Bronco Super Bowls, he has worked for the National Football League’s public relations staff at 21 additional Super Bowls, and for 14 of those games was designated by the league as a co-captain of the NFL’s Super Bowl PR staff.
During that period he has directed an unequaled volume of national and international exposure for the Broncos, who have made over 300 national TV appearances in his career.
Saccomano oversees football content on the team’s highly successful web site, which averages two million hits per week throughout the year, and has worked very closely with NFL Films in the production of all team-related videos used in TV shows, movie theaters, speaking engagements, and public service announcements.
He continues to write for all team publications, including the web site, putting emphasis on his historical and institutional knowledge of the Broncos and NFL public relations.
Saccomano has authored two books, Game of My Life: Denver Broncos, and the more recently published Denver Broncos: The Complete Illustrated History.
Named as the American Football Conference PR Director for the 1989 Pro Bowl Game in Honolulu, he was chosen to fill that role in 1987 and 1988 as well but could not work the games due to Bronco Super Bowl commitments.
In 1990 Saccomano was honored as the first recipient of the prestigious Pro Football Writers of America Pete Rozelle Award, named for the late commissioner and given annually to the NFL’s outstanding public relations staff.
In 1998 he was named winner of the Charlie Callahan Award for Public Relations from the Football News.
He has served as chairman of numerous NFL PR committees as well as the AFC Western Division PR directors committee, Saccomano also belongs to the Football Writers Association of America. He has chaired the NFL’s media relations and international committees and has served on the league’s postseason, radio-television, and special projects committees as well.
He pioneered the use of the fourth quarter comeback statistics, in conjunction with the career of future Hall of Fame quarterback John Elway, and also was the first NFL PR director to make significant use of the now commonplace red zone, field position and other miscellaneous statistics, dating back to the 1981 season.
In his tenure with the Broncos, Denver has had one of the NFL’s highest number of players to receive honors from press associations, including several who have been named as national award winners.
A Denver native and honors graduate of Metropolitan State College (B.A.,
1970), he also has a master’s degree in journalism from the University of Colorado (1977). Saccomano has been Chairman of the Colorado Sports Hall of Fame and serves on the Colorado Press Association Foundation Board, and has served on the Denver Chamber of Commerce Metro Sports Committee as well.
Saccomano was named as Metropolitan State College’s Alumnus of the
Year for 1983.
Prior to joining the Broncos in 1978, he worked for three years as the
Director of Public Relations for the Denver Bears baseball team, which won the Triple-A American Association championship in 1977.
Saccomano is a Vietnam era veteran of the United States Army (1970-72).
Prior to working in professional sports, he spent four years in Denver broadcasting as a sports reporter.
Jim and his wife Jo Ann have two children, Jennifer and Jeffrey, as well as a grandson, Lucas, and a granddaughter, Rhea.